Touch Surgery Launches Video Based Simulations
Touch Surgery, a leader in developing interactive surgical simulators, recently launched Video Based Simulations, which allow surgical societies, residency programs, clinicians and industry partners to transform their videos into interactive simulations.
In less than a month's time, Touch Surgery can turn videos into an interactive educational tool, not just a static video.
We're thrilled to introduce Video Based Simulations!— Touch Surgery (@TouchSurgery) April 30, 2018
With VBS, we can build interactive walkthroughs from existing videos that YOU provide. Learn more how you can create a step-by-step procedure made available through the Touch Surgery app: https://t.co/CQiDqQpzs8 pic.twitter.com/H5jfJGuQlh
Being able to capture high-quality video has never been easier with the convenience of smartphones and GoPro cameras. The problem is what do you do with the video once you've shot it? Most people have a hard enough time pulling the video off of a phone, let alone editing it. Being able to turn that video into something educational isn't realistic for most people.
That's where Touch Surgery Video Simulations can really help.
From a medical sales perspective, these simulators could improve sales rep education and make it easier for reps to train surgeons on the device they sell.
Most medical device companies use the same marketing company to put together their procedural animation or procedural videos and then send it out to their sales team to watch and learn. The marketing videos that are sent to the sales team don't have questions or a way to measure how much the viewer retained. The viewer just watches it over and over until they understand it.
A medical device company could take this same video, send it to Touch Surgery and have it turned into an interactive learning tool in less than a month.
Based on the video below, this could be a great way to improve training for sales reps in the field as they will be forced to retain the information through the interactive questions.
Touch Surgery's Video Based Simulations should be utilized by medical device companies from a sales and training perspective. While sales training materials have vastly improved in recent times, there still isn't a proven way to measure a sales rep's knowledge in a way that is integrated as tightly as Touch Surgery's simulators could be.