JNJ Listing Drug Prices in its TV Ads

From the outside, I want to believe JNJ is doing the noble thing by listing drug prices on its TV commercials. The realist in me thinks there is something more to it...maybe smoke and mirrors. I've seen the Credo abused for years on the device side of the business.

What say you? Is this real or just a marketing move?

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Would it honestly shock anyone if J&J posts the wrong prices on purpose?

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