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What are some creative ways to get in front of surgeons in the operating room?

The product I sell is not a "have to use" product in surgery and I am trying to expand the usage in my territory. Getting in front of surgeons has been the biggest challenge for me. Once I do get in front of a surgeon, the conversion rate is ok but not great.

What would be some ways to increase my conversion rate for a surgeon to use my product and some ways to get facetime with a surgeon while in the operating room?

I feel like I am struggling.

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Some surgeons are nice and some are not very nice. Ask around and everyone will know the ones to steer clear of. If you're nice people will want to help you.

This is good advice. A lot of surgeons like to teach.

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This sounds like a pretty good idea. I still find it hard to believe a surgeon would be fine with a random rep in their case. Are a lot of surgeons open to this or just some?

Some surgeons are nice and some are not very nice. Ask around and everyone will know the ones to steer clear of. If you're nice people will want to help you.

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There is something to be said about loitering in cases. Honestly, you have to get in cases and be aggressive. Can you not be a **** about it like some of the Intuitive reps? Of course.

Get to know a circulator, or someone in the operating room, and ask them in a nice way if there is a way they can introduce you to one of the surgeons you need to get in front of. Let both of them know you won't try to sell them on anything and just want to see some cases and learn. Surgeons love teaching. I promise you that the surgeon will ask you about what you sell while you are in the case.

This sounds like a pretty good idea. I still find it hard to believe a surgeon would be fine with a random rep in their case. Are a lot of surgeons open to this or just some?

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Have you tried the Intuitive Surgical method of loitering in cases you have no business being in the room for? Seems to work pretty well for those guys....

There is something to be said about loitering in cases. Honestly, you have to get in cases and be aggressive. Can you not be a **** about it like some of the Intuitive reps? Of course.

Get to know a circulator, or someone in the operating room, and ask them in a nice way if there is a way they can introduce you to one of the surgeons you need to get in front of. Let both of them know you won't try to sell them on anything and just want to see some cases and learn. Surgeons love teaching. I promise you that the surgeon will ask you about what you sell while you are in the case.

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I like to sneak up behind them, put my hands over their eyes and play "guess who?". It's a great ice breaker!!

Dude, I just tried this and got thrown out of the hospital. Thanks for nothing.

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Have you tried the Intuitive Surgical method of loitering in cases you have no business being in the room for? Seems to work pretty well for those guys....

They're the most entitled group of reps in the industry.

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Have you tried the Intuitive Surgical method of loitering in cases you have no business being in the room for? Seems to work pretty well for those guys....

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I like to sneak up behind them, put my hands over their eyes and play "guess who?". It's a great ice breaker!!

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This is a great conversation. If you are interested, one of our most popular blog posts discussed the relationship between surgeons and medical sales reps. Maybe there are some tips in there you can use.

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First thing to do is find out who covers the O.R. desk and make friends with them. You can call and then find out when your customer's cases are going to finish up and then work to meet them as they get out of a case.

The people at the or desk aren't going to help you sell your product.

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First thing to do is find out who covers the O.R. desk and make friends with them. You can call and then find out when your customer's cases are going to finish up and then work to meet them as they get out of a case.

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I think it would help to know how you are actually getting in front of surgeons and then some of the ways that haven't worked.

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