The product I sell is not a "have to use" product in surgery and I am trying to expand the usage in my territory. Getting in front of surgeons has been the biggest challenge for me. Once I do get in front of a surgeon, the conversion rate is ok but not great.
What would be some ways to increase my conversion rate for a surgeon to use my product and some ways to get facetime with a surgeon while in the operating room?
I feel like I am struggling.