Funny you mention this. I had a meeting late last week with administration/surgeons and the administrator flat out asked me why Depuy advertises so much about the reliability of Attune. They showed examples from social media, print, etc and pointed out other companies rarely advertise, and when they do, they talk about product benefits, not reliability. The administrator basically said it makes Attune look bad and questioned his hospital's commitment to it.
What a day!!!