Apple and Aetna are teaming up on a new app called Attain
Posted on January 30, 2019 by Medtech[y] Staff
Aetna announced they are partnering with Apple on an iPhone and Apple Watch app app called Attain, which offers reminders, rewards, challenges, goals and more for enrolled members. One of the rewards is to earn a free Apple Watch for members who engage in healthy behaviors such as exercising and building a better sleep routine.
Attain builds on the 2016 collaboration between Aetna and Apple in which 90 percent of participants reported a health benefit from their use of Apple Watch. Aetna has deep clinical experience, engaging its members across their health care needs from wellness to chronic disease. Apple consistently delivers highly personalized products in a simple yet elegant fashion that prioritizes privacy and data security and helps people live their best lives. The Attain app is the first of its kind — designed specifically to offer users a personalized experience that combines their health history with the power of the Apple Watch to help them achieve better health and well-being.
Attain consists of four main pillars:
Achieve Activity Goals: Health ambitions are not one size fits all, and neither are Attain's customized activity goals. Attain provides participants with personalized daily and weekly activity goals, based on their age, sex and weight. Attain's definition of activity is not restricted to steps taken, and includes other activities measured by the Apple Watch, such as swimming and yoga.
Sustain Everyday Health: Attain offers weekly challenges, where participants earn points for taking actions that improve their overall health and well-being. Challenges may include getting more sleep, increasing mindfulness and improving nutrition.
Receive Personalized Health Notifications for Key Health Moments: Attain recommends personalized healthy actions based on an Aetna member's health history as well as their Apple Watch sensor data. Created in collaboration with a team of doctors, the recommendations are based on clinical guidelines. At launch, healthy action notifications will include reminders to meet activity goals, get vaccinations such as the flu shot, notifications to refill medication prescriptions when they're scheduled to run out, suggestions to visit a primary care physician if they have not had a recent office visit, and the availability of a lower-cost option for scheduled lab tests and imaging such as MRI scans.
Earn Rewards: As they complete their activity goals and recommended healthy actions, participants earn reward points, which can be redeemed to defray the cost of the Apple Watch or for gift cards to popular national retailers.
"From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids - we designed Attain for everyone," said Alan Lotvin, M.D., Executive Vice President of Transformation for CVS Health. "We understand that you don't need to be a personal trainer or work out several hours a day to be healthier. We're designing Attain to be personalized and clinically relevant to where each individual is in their health journey. This is an ambitious challenge, and we will adapt and improve over time to create the best experience for our members."
According to CNBC, Aetna shared that there will be 250,000 to 300,000 slots available, assigned on a first-come, first-serve basis. But as of the spring, employers that use Aetna as their health plan will have the option to buy additional slots for their employees. Eventually, Aetna hopes to scale out the Attain program to all of its members. Aetna’s web site claims it has 22.1 million medical members.
"We believe that people should be able to play a more active role in managing their well-being. Every day, we receive emails and letters from people all over the world who have found great benefit by incorporating Apple Watch into their lives and daily routines," said Jeff Williams, Apple's COO. "As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives."
The Attain app is expected to be available in the Apple App Store in Spring 2019. More information can be found at www.AttainbyAetna.com